“Every success story is a tale of constant adaptation, revision and change.” – Sir Richard Branson

COVID-19, what a palava. I mean seriously, what the hell. There are a lot of unfortunate, sad and heart breaking stories of both people and businesses being affected by the truly unprecedented economic halt.

So many companies in so many industries resist change, mainly because they are human. Humans are scared of the future, the unknown. This refusal to change, not only lessens your exposure to your target audience but significantly increases your customer acquisition cost.